Honest Company Inc (HNST) has a MarketKingdoms composite score of 60.4 (B-), an B-range rating. It ranks 1267th of 1,866 covered companies, 66th of 131 in Consumer Defensive (sector average 59.3) and 12th of 19 in Household & Personal Products. Scores as of 2026-10-25.
Its strongest lenses are Stock selection at 81 (Consumer Defensive average 73) and Trend (momentum) at 81 (Consumer Defensive average 49). Its weakest lenses are Expansion (growth) at 22 (sector average 51) and Price (valuation) at 36 (sector average 50).
| Lens | Type | HNST | Consumer Defensive average | Household & Personal Products average | Percentile in sector |
|---|---|---|---|---|---|
| Industry opportunity | Research signal | 64 | 65 | 64 | 60th |
| Stock selection | Research signal | 81 | 73 | 74 | 79th |
| KPI momentum | Research signal | 79 | 67 | 67 | 76th |
| Catalyst watch | Research signal | 74 | 69 | 70 | 73rd |
| Price (valuation) | Fundamental lens | 36 | 50 | 45 | 27th |
| Expansion (growth) | Fundamental lens | 22 | 51 | 44 | 11th |
| Quality (profitability) | Fundamental lens | 37 | 50 | 52 | 30th |
| Trend (momentum) | Fundamental lens | 81 | 49 | 60 | 90th |
The most recent call analysed was held on 2026-08-05 (fiscal 2026 Q2). MarketKingdoms checks what management promised on each call against what it later delivered.
The stock's valuation gap is -27.6%: its price is well below the path its market, sector and industry moves explain (strongly undervalued versus the model path). Factor sensitivity: market beta 2.12, sector beta 1.46, industry beta -0.79; the factor model explains 3% of its moves (R²).
| Company | Composite | Grade | Valuation gap |
|---|---|---|---|
| Spectrum Brands Holdings Inc (SPB) | 70.5 | B+ | -11.6% |
| Unilever plc ADR (UL) | 66.4 | B | +1.5% |
| Church & Dwight Co Inc (CHD) | 66.1 | B | +6.5% |
| Newell Brands Inc (NWL) | 66.1 | B | -37.7% |
| e.l.f. Beauty Inc (ELF) | 64.5 | B | +23.9% |
| Estee Lauder Cos Inc (EL) | 64.1 | B | -13.9% |
| Helen of Troy Ltd (HELE) | 63.4 | B- | -32.3% |
| Magnera Corp (MAGN) | 63.2 | B- | -37.9% |
Honest Company Inc financial statements · Consumer Defensive sector ranking · Household & Personal Products industry ranking · All covered companies
The composite score (0–100, graded A+ to D-) blends research signals from each earnings call with fundamental lenses from SEC filings and market prices. Research signals: Industry opportunity, Stock selection, KPI momentum and Catalyst watch, read from what management said and whether it delivered. Fundamental lenses: Price (valuation), Expansion (growth), Quality (profitability) and Trend (momentum). Scores are recalculated every night and after every earnings call. The valuation gap compares the actual price path with the path the stock's market, sector and industry moves explain; it is a model comparison, not a fair-value estimate.
General information, not investment advice.