Newell Brands Inc (NWL) has a MarketKingdoms composite score of 66.1 (B), an B-range rating. It ranks 709th of 1,866 covered companies, 37th of 131 in Consumer Defensive (sector average 59.3) and 4th of 19 in Household & Personal Products. Scores as of 2026-10-25.
Its strongest lenses are KPI momentum at 88 (Consumer Defensive average 67) and Stock selection at 87 (Consumer Defensive average 73). Its weakest lenses are Quality (profitability) at 21 (sector average 50) and Price (valuation) at 53 (sector average 50).
| Lens | Type | NWL | Consumer Defensive average | Household & Personal Products average | Percentile in sector |
|---|---|---|---|---|---|
| Industry opportunity | Research signal | 64 | 65 | 64 | 60th |
| Stock selection | Research signal | 87 | 73 | 74 | 98th |
| KPI momentum | Research signal | 88 | 67 | 67 | 90th |
| Catalyst watch | Research signal | 78 | 69 | 70 | 93rd |
| Price (valuation) | Fundamental lens | 53 | 50 | 45 | 52nd |
| Expansion (growth) | Fundamental lens | 55 | 51 | 44 | 56th |
| Quality (profitability) | Fundamental lens | 21 | 50 | 52 | 6th |
| Trend (momentum) | Fundamental lens | 69 | 49 | 60 | 76th |
The most recent call analysed was held on 2026-07-31 (fiscal 2026 Q2). MarketKingdoms checks what management promised on each call against what it later delivered.
The stock's valuation gap is -37.7%: its price is well below the path its market, sector and industry moves explain (strongly undervalued versus the model path). Factor sensitivity: market beta 2.93, sector beta 1.65, industry beta -0.24; the factor model explains 24% of its moves (R²).
| Company | Composite | Grade | Valuation gap |
|---|---|---|---|
| Spectrum Brands Holdings Inc (SPB) | 70.5 | B+ | -11.6% |
| Unilever plc ADR (UL) | 66.4 | B | +1.5% |
| Church & Dwight Co Inc (CHD) | 66.1 | B | +6.5% |
| e.l.f. Beauty Inc (ELF) | 64.5 | B | +23.9% |
| Estee Lauder Cos Inc (EL) | 64.1 | B | -13.9% |
| Helen of Troy Ltd (HELE) | 63.4 | B- | -32.3% |
| Magnera Corp (MAGN) | 63.2 | B- | -37.9% |
| Colgate-Palmolive Co (CL) | 62.9 | B- | +4.7% |
Newell Brands Inc financial statements · Consumer Defensive sector ranking · Household & Personal Products industry ranking · All covered companies
The composite score (0–100, graded A+ to D-) blends research signals from each earnings call with fundamental lenses from SEC filings and market prices. Research signals: Industry opportunity, Stock selection, KPI momentum and Catalyst watch, read from what management said and whether it delivered. Fundamental lenses: Price (valuation), Expansion (growth), Quality (profitability) and Trend (momentum). Scores are recalculated every night and after every earnings call. The valuation gap compares the actual price path with the path the stock's market, sector and industry moves explain; it is a model comparison, not a fair-value estimate.
General information, not investment advice.