Yum Brands Inc. (YUM) has a MarketKingdoms composite score of 62.2 (B-), an B-range rating. It ranks 1112th of 1,866 covered companies, 115th of 243 in Consumer Cyclical (sector average 61.1) and 10th of 18 in Restaurants. Scores as of 2026-10-26.
Its strongest lenses are KPI momentum at 84 (Consumer Cyclical average 70) and Stock selection at 81 (Consumer Cyclical average 75). Its weakest lenses are Price (valuation) at 33 (sector average 50) and Expansion (growth) at 50 (sector average 51).
| Lens | Type | YUM | Consumer Cyclical average | Restaurants average | Percentile in sector |
|---|---|---|---|---|---|
| Industry opportunity | Research signal | 69 | 69 | 69 | 53rd |
| Stock selection | Research signal | 81 | 75 | 74 | 78th |
| KPI momentum | Research signal | 84 | 70 | 68 | 80th |
| Catalyst watch | Research signal | 65 | 71 | 70 | 18th |
| Price (valuation) | Fundamental lens | 33 | 50 | 41 | 25th |
| Expansion (growth) | Fundamental lens | 50 | 51 | 51 | 48th |
| Quality (profitability) | Fundamental lens | 78 | 49 | 62 | 93rd |
| Trend (momentum) | Fundamental lens | 64 | 50 | 49 | 66th |
The most recent call analysed was held on 2026-07-30 (fiscal 2026 Q2). MarketKingdoms checks what management promised on each call against what it later delivered.
The stock's valuation gap is -1.7%: its price is in line with the path its market, sector and industry moves explain. Factor sensitivity: market beta 0.31, sector beta -0.08, industry beta 0.82; the factor model explains 39% of its moves (R²).
| Company | Composite | Grade | Valuation gap |
|---|---|---|---|
| Brinker International Inc. (EAT) | 74.9 | B+ | -48.7% |
| Cheesecake Factory Inc. (CAKE) | 69.2 | B | -13.0% |
| Arcos Dorados Holdings Inc. (ARCO) | 67.0 | B | +9.8% |
| Chagee Holdings Ltd ADR (CHA) | 67.0 | B | +14.0% |
| Restaurant Brands International Inc. (QSR) | 65.5 | B | +18.2% |
| Darden Restaurants Inc. (DRI) | 65.0 | B | -7.2% |
| Yum China Holdings Inc. (YUMC) | 64.3 | B | +1.8% |
| Starbucks Corp. (SBUX) | 63.5 | B- | -13.1% |
Yum Brands Inc. financial statements · Consumer Cyclical sector ranking · Restaurants industry ranking · All covered companies
The composite score (0–100, graded A+ to D-) blends research signals from each earnings call with fundamental lenses from SEC filings and market prices. Research signals: Industry opportunity, Stock selection, KPI momentum and Catalyst watch, read from what management said and whether it delivered. Fundamental lenses: Price (valuation), Expansion (growth), Quality (profitability) and Trend (momentum). Scores are recalculated every night and after every earnings call. The valuation gap compares the actual price path with the path the stock's market, sector and industry moves explain; it is a model comparison, not a fair-value estimate.
General information, not investment advice.