Snap operates Snapchat, a visual-messaging and social media app featuring camera effects, Stories, Spotlight, and messaging. Most revenue comes from advertising formats shown across the app, supported by augmented-reality tools and campaign measurement. Snap also offers paid consumer features through Snapchat+ and develops AR-related products and technologies.
Snap Inc. (SNAP) has a MarketKingdoms composite score of 62.5 (B-), an B-range rating. It ranks 1085th of 1,866 covered companies, 143rd of 176 in Technology (sector average 67.1) and 10th of 24 in Internet Content & Information. Scores as of 2026-10-26.
Its strongest lenses are KPI momentum at 93 (Technology average 84) and Stock selection at 87 (Technology average 82). Its weakest lenses are Quality (profitability) at 27 (sector average 50) and Price (valuation) at 37 (sector average 50).
| Lens | Type | SNAP | Technology average | Internet Content & Information average | Percentile in sector |
|---|---|---|---|---|---|
| Industry opportunity | Research signal | 82 | 88 | 69 | 3rd |
| Stock selection | Research signal | 87 | 82 | 75 | 88th |
| KPI momentum | Research signal | 93 | 84 | 71 | 94th |
| Catalyst watch | Research signal | 72 | 76 | 70 | 20th |
| Price (valuation) | Fundamental lens | 37 | 50 | 47 | 30th |
| Expansion (growth) | Fundamental lens | 46 | 51 | 55 | 46th |
| Quality (profitability) | Fundamental lens | 27 | 50 | 51 | 14th |
| Trend (momentum) | Fundamental lens | 38 | 50 | 37 | 23rd |
The most recent call analysed was held on 2026-08-03 (fiscal 2026 Q2). MarketKingdoms checks what management promised on each call against what it later delivered.
The stock's valuation gap is -24.3%: its price is well below the path its market, sector and industry moves explain (strongly undervalued versus the model path). Factor sensitivity: market beta 2.25, sector beta 0.46, industry beta 1.99; the factor model explains 51% of its moves (R²).
| Company | Composite | Grade | Valuation gap |
|---|---|---|---|
| Match Group Inc. (MTCH) | 72.7 | B+ | +3.8% |
| Opera Ltd ADR (OPRA) | 72.4 | B+ | +4.2% |
| Reddit, Inc. (RDDT) | 69.0 | B | -37.8% |
| Pinterest Inc. (PINS) | 68.3 | B | -21.0% |
| Kanzhun Ltd ADR (BZ) | 66.6 | B | -6.3% |
| Array Digital Infrastructure Inc. (AD) | 65.5 | B | -4.0% |
| JOYY Inc ADR (JOYY) | 64.0 | B | -6.0% |
| Meta Platforms Inc. (META) | 63.5 | B- | -12.5% |
Snap Inc. financial statements · Technology sector ranking · Internet Content & Information industry ranking · All covered companies
The composite score (0–100, graded A+ to D-) blends research signals from each earnings call with fundamental lenses from SEC filings and market prices. Research signals: Industry opportunity, Stock selection, KPI momentum and Catalyst watch, read from what management said and whether it delivered. Fundamental lenses: Price (valuation), Expansion (growth), Quality (profitability) and Trend (momentum). Scores are recalculated every night and after every earnings call. The valuation gap compares the actual price path with the path the stock's market, sector and industry moves explain; it is a model comparison, not a fair-value estimate.
General information, not investment advice.