Roku provides a streaming television operating system, streaming devices, and advertising and distribution services. Its platform connects viewers with streaming apps, distributes content through The Roku Channel, and monetizes engagement through video advertising, subscription distribution, and partner arrangements. Device sales expand the installed base, while platform activity underpins much of its business model.
Roku Inc. (ROKU) has a MarketKingdoms composite score of 69.3 (B), an B-range rating. It ranks 377th of 1,866 covered companies, 64th of 176 in Technology (sector average 67.1) and 5th of 20 in Entertainment. Scores as of 2026-10-26.
Its strongest lenses are Industry opportunity at 90 (Technology average 88) and KPI momentum at 86 (Technology average 84). Its weakest lenses are Price (valuation) at 43 (sector average 50) and Catalyst watch at 53 (sector average 76).
| Lens | Type | ROKU | Technology average | Entertainment average | Percentile in sector |
|---|---|---|---|---|---|
| Industry opportunity | Research signal | 90 | 88 | 81 | 64th |
| Stock selection | Research signal | 73 | 82 | 76 | 7th |
| KPI momentum | Research signal | 86 | 84 | 79 | 54th |
| Catalyst watch | Research signal | 53 | 76 | 63 | 1st |
| Price (valuation) | Fundamental lens | 43 | 50 | 38 | 40th |
| Expansion (growth) | Fundamental lens | 66 | 51 | 49 | 74th |
| Quality (profitability) | Fundamental lens | 57 | 50 | 48 | 64th |
| Trend (momentum) | Fundamental lens | 77 | 50 | 64 | 93rd |
The most recent call analysed was held on 2026-05-01 (fiscal 2026 Q1). MarketKingdoms checks what management promised on each call against what it later delivered.
The stock's valuation gap is +5.1%: its price is above the path its market, sector and industry moves explain (overvalued versus the model path). Factor sensitivity: market beta 0.52, sector beta -0.05, industry beta 0.54; the factor model explains 44% of its moves (R²).
| Company | Composite | Grade | Valuation gap |
|---|---|---|---|
| Imax Corp. (IMAX) | 75.3 | B+ | -0.9% |
| Madison Square Garden Entertainment Corp. (MSGE) | 74.7 | B+ | -4.7% |
| Cinemark Holdings Inc. (CNK) | 72.3 | B+ | +0.5% |
| TKO Group Holdings, Inc. (TKO) | 71.3 | B+ | -18.8% |
| News Corp. (NWSA) | 68.6 | B | +1.7% |
| Sirius XM Holdings Inc. (SIRI) | 68.0 | B | +17.4% |
| Warner Music Group Corp. (WMG) | 67.6 | B | +10.3% |
| Fox Corp. (FOX) | 67.4 | B | -4.5% |
Roku Inc. financial statements · Technology sector ranking · Entertainment industry ranking · All covered companies
The composite score (0–100, graded A+ to D-) blends research signals from each earnings call with fundamental lenses from SEC filings and market prices. Research signals: Industry opportunity, Stock selection, KPI momentum and Catalyst watch, read from what management said and whether it delivered. Fundamental lenses: Price (valuation), Expansion (growth), Quality (profitability) and Trend (momentum). Scores are recalculated every night and after every earnings call. The valuation gap compares the actual price path with the path the stock's market, sector and industry moves explain; it is a model comparison, not a fair-value estimate.
General information, not investment advice.