HubSpot offers a customer platform bringing together marketing, sales, service, content, and customer-data workflows. Its software helps businesses attract prospects, manage pipelines, automate campaigns, support customers, and measure engagement. HubSpot earns mainly recurring subscription revenue from organizations using its connected CRM and front-office applications.
HubSpot Inc. (HUBS) has a MarketKingdoms composite score of 64.7 (B), an B-range rating. It ranks 851st of 1,866 covered companies, 121st of 176 in Technology (sector average 67.1) and 11th of 23 in Software - Application. Scores as of 2026-10-26.
Its strongest lenses are Industry opportunity at 84 (Technology average 88) and Stock selection at 68 (Technology average 82). Its weakest lenses are Trend (momentum) at 33 (sector average 50) and KPI momentum at 49 (sector average 84).
| Lens | Type | HUBS | Technology average | Software - Application average | Percentile in sector |
|---|---|---|---|---|---|
| Industry opportunity | Research signal | 84 | 88 | 84 | 32nd |
| Stock selection | Research signal | 68 | 82 | 80 | 3rd |
| KPI momentum | Research signal | 49 | 84 | 79 | 2nd |
| Catalyst watch | Research signal | 66 | 76 | 75 | 6th |
| Price (valuation) | Fundamental lens | 64 | 50 | 50 | 73rd |
| Expansion (growth) | Fundamental lens | 63 | 51 | 43 | 70th |
| Quality (profitability) | Fundamental lens | 60 | 50 | 62 | 68th |
| Trend (momentum) | Fundamental lens | 33 | 50 | 48 | 17th |
The most recent call analysed was held on 2026-08-05 (fiscal 2026 Q2). MarketKingdoms checks what management promised on each call against what it later delivered.
The stock's valuation gap is -26.3%: its price is well below the path its market, sector and industry moves explain (strongly undervalued versus the model path). Factor sensitivity: market beta 0.06, sector beta 0.10, industry beta 2.17; the factor model explains 58% of its moves (R²).
| Company | Composite | Grade | Valuation gap |
|---|---|---|---|
| Adobe Inc. (ADBE) | 72.7 | B+ | -0.5% |
| DocuSign Inc. (DOCU) | 72.5 | B+ | +6.8% |
| Snowflake Inc. (SNOW) | 70.5 | B+ | -36.2% |
| Workday Inc. (WDAY) | 70.3 | B+ | -5.0% |
| Salesforce Inc. (CRM) | 70.2 | B+ | +1.3% |
| Autodesk Inc. (ADSK) | 67.2 | B | -5.7% |
| Datadog Inc. (DDOG) | 66.8 | B | -23.1% |
| Roper Technologies Inc. (ROP) | 66.8 | B | +6.1% |
HubSpot Inc. financial statements · Technology sector ranking · Software - Application industry ranking · All covered companies
The composite score (0–100, graded A+ to D-) blends research signals from each earnings call with fundamental lenses from SEC filings and market prices. Research signals: Industry opportunity, Stock selection, KPI momentum and Catalyst watch, read from what management said and whether it delivered. Fundamental lenses: Price (valuation), Expansion (growth), Quality (profitability) and Trend (momentum). Scores are recalculated every night and after every earnings call. The valuation gap compares the actual price path with the path the stock's market, sector and industry moves explain; it is a model comparison, not a fair-value estimate.
General information, not investment advice.