Amazon operates a global online and physical retail ecosystem alongside Amazon Web Services, its cloud-computing division. Retail activities include first-party merchandise, third-party seller services, fulfillment and logistics, advertising, and Prime subscriptions. AWS sells compute, storage, databases, analytics, and AI infrastructure, giving Amazon distinct revenue streams from commerce and enterprise technology.
Amazon.com Inc. (AMZN) has a MarketKingdoms composite score of 67.8 (B), an B-range rating. It ranks 529th of 1,866 covered companies, 86th of 176 in Technology (sector average 67.1) and 7th of 16 in Internet Retail. Scores as of 2026-10-26.
Its strongest lenses are Industry opportunity at 95 (Technology average 88) and KPI momentum at 93 (Technology average 84). Its weakest lenses are Price (valuation) at 41 (sector average 50) and Expansion (growth) at 44 (sector average 51).
| Lens | Type | AMZN | Technology average | Internet Retail average | Percentile in sector |
|---|---|---|---|---|---|
| Industry opportunity | Research signal | 95 | 88 | 78 | 100th |
| Stock selection | Research signal | 86 | 82 | 77 | 77th |
| KPI momentum | Research signal | 93 | 84 | 75 | 94th |
| Catalyst watch | Research signal | 69 | 76 | 71 | 10th |
| Price (valuation) | Fundamental lens | 41 | 50 | 42 | 37th |
| Expansion (growth) | Fundamental lens | 44 | 51 | 61 | 41st |
| Quality (profitability) | Fundamental lens | 46 | 50 | 55 | 44th |
| Trend (momentum) | Fundamental lens | 50 | 50 | 49 | 51st |
The most recent call analysed was held on 2026-07-30 (fiscal 2026 Q2). MarketKingdoms checks what management promised on each call against what it later delivered.
The stock's valuation gap is -7.0%: its price is below the path its market, sector and industry moves explain (undervalued versus the model path). Factor sensitivity: market beta 2.59, sector beta -0.58, industry beta -0.04; the factor model explains 25% of its moves (R²).
| Company | Composite | Grade | Valuation gap |
|---|---|---|---|
| Global-E Online Ltd. (GLBE) | 72.9 | B+ | -31.8% |
| Maplebear Inc. (CART) | 71.1 | B+ | -1.2% |
| eBay Inc. (EBAY) | 70.3 | B+ | +6.9% |
| Etsy Inc. (ETSY) | 70.0 | B | +3.7% |
| Chewy Inc. (CHWY) | 68.4 | B | -19.7% |
| Wayfair Inc. (W) | 68.3 | B | -12.9% |
| Sea Ltd ADR (SE) | 66.6 | B | -43.3% |
| Revolve Group Inc. (RVLV) | 65.7 | B | +6.3% |
Amazon.com Inc. financial statements · Technology sector ranking · Internet Retail industry ranking · All covered companies
The composite score (0–100, graded A+ to D-) blends research signals from each earnings call with fundamental lenses from SEC filings and market prices. Research signals: Industry opportunity, Stock selection, KPI momentum and Catalyst watch, read from what management said and whether it delivered. Fundamental lenses: Price (valuation), Expansion (growth), Quality (profitability) and Trend (momentum). Scores are recalculated every night and after every earnings call. The valuation gap compares the actual price path with the path the stock's market, sector and industry moves explain; it is a model comparison, not a fair-value estimate.
General information, not investment advice.