Apple designs and sells the iPhone, Mac, iPad, Apple Watch, and other consumer devices, integrating proprietary chips, operating systems, and services. Its services business includes the App Store, iCloud, Apple Music, advertising, payment-related services, and subscriptions. Apple monetizes its installed device base through hardware sales, recurring services, and accessories while managing a global outsourced manufacturing network.
Apple Inc. (AAPL) has a MarketKingdoms composite score of 61.5 (B-), an B-range rating. It ranks 1169th of 1,866 covered companies, 151st of 176 in Technology (sector average 67.1) and 1st of 1 in Consumer Electronics. Scores as of 2026-10-25.
Its strongest lenses are Quality (profitability) at 78 (Technology average 50) and Stock selection at 77 (Technology average 82). Its weakest lenses are Price (valuation) at 32 (sector average 50) and Expansion (growth) at 34 (sector average 51).
| Lens | Type | AAPL | Technology average | Consumer Electronics average | Percentile in sector |
|---|---|---|---|---|---|
| Industry opportunity | Research signal | 75 | 88 | 75 | 1st |
| Stock selection | Research signal | 77 | 82 | 77 | 17th |
| KPI momentum | Research signal | 72 | 84 | 72 | 12th |
| Catalyst watch | Research signal | 73 | 76 | 73 | 25th |
| Price (valuation) | Fundamental lens | 32 | 50 | 32 | 23rd |
| Expansion (growth) | Fundamental lens | 34 | 51 | 34 | 26th |
| Quality (profitability) | Fundamental lens | 78 | 50 | 78 | 94th |
| Trend (momentum) | Fundamental lens | 70 | 50 | 70 | 86th |
The most recent call analysed was held on 2026-07-30 (fiscal 2026 Q3). MarketKingdoms checks what management promised on each call against what it later delivered.
The stock's valuation gap is +3.5%: its price is in line with the path its market, sector and industry moves explain. Factor sensitivity: market beta 0.54, sector beta -0.46, industry beta 0.00; the factor model explains 10% of its moves (R²).
Apple Inc. financial statements · Technology sector ranking · Consumer Electronics industry ranking · All covered companies
The composite score (0–100, graded A+ to D-) blends research signals from each earnings call with fundamental lenses from SEC filings and market prices. Research signals: Industry opportunity, Stock selection, KPI momentum and Catalyst watch, read from what management said and whether it delivered. Fundamental lenses: Price (valuation), Expansion (growth), Quality (profitability) and Trend (momentum). Scores are recalculated every night and after every earnings call. The valuation gap compares the actual price path with the path the stock's market, sector and industry moves explain; it is a model comparison, not a fair-value estimate.
General information, not investment advice.